The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business
Philip Kotler, Roland Berger, Nils Bickhoff (auth.)Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
Kategorien:
Jahr:
2010
Auflage:
1
Verlag:
Springer-Verlag Berlin Heidelberg
Sprache:
english
Seiten:
133
ISBN 10:
3642145434
ISBN 13:
9783642145438
Datei:
EPUB, 1.43 MB
IPFS:
,
english, 2010
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